Calculate your ideal hourly, daily, and weekly freelance rates based on your desired income and working schedule.
Hourly Rate = (Annual Income + Annual Expenses) / Effective Billable Hours
Effective Billable Hours = (52 - Vacation Weeks) x Working Days/Week x Billable Hours/Day x (1 - Admin Overhead%)
This accounts for non-billable admin time (invoicing, marketing, communication) so your rate covers your full target income plus expenses.